Data-Driven Publishing

Database Publishing Software – simply explained

Would you like to simplify your print production?

Then database publishing software is the right recipe, because you will already find the necessary ingredients in your database: structured data.

Product information and images are supplemented by metadata and special formatting rules. You link the product data with the corresponding layout. In this way, publications can be output directly from your database. Catalogs, direct marketing, price lists, or technical documentation – all this and much more can be easily produced with the help of database publishing software.

What exactly is
Data-Driven Publishing?

Do you have a PIM system? Excellent.

The PIM system offers you a key lead in the direction of database publishing. Based on the product information on your PIM system, the database publishing software automatically and dynamically transforms complex data structures into beautiful ready-to-use publications! 
You can now explore new possibilities in data-driven marketing. Drawing upon the data in your PIM system, you can instantly advertise new products or product groups to your customers on all channels. It is also easier for you to serve markets with different languages, different currencies and even specific product variants as fast and efficient communication tools are already available.

Agile publishing with automation

Want to save time spent in post-editing?

Here’s the best way to do it! 

With InBetween, your print publications simple race through the creation process. The more automated the production of your documents is, the faster you can reach out to customers. You can output your publications automatically and dynamically as PDF, without having to go through the intermediate steps in publishing. Database publishing with InBetween also allows you to tailor your publications to target specific groups or markets, and even output them overnight.

Would you prefer to still make creative adjustments?  

Yes! That can be done without problem.

You simply make a short pit stop in the DTP software and off you go. Adjustments and editorial insertions can be made quickly, and yet you will reach your objectives faster. With maximum degree of automation, you can achieve a worldwide reach in an agile and effortless manner-instantly!

And what about creative Publishing?

Would you like to work creatively? Adobe InDesign integration is the key.

Design your product layouts according to your own ideas and still automate your publication. This allows you to concentrate fully on your editorial content, while product layouts including price listings are quickly and automatically generated or updated from your PIM system with total reliability.  
Creative database publishing combines automation with design in perfect harmony to augment your creative freedom with speed and efficiency.