15th August 2018
Fast and efficient: Kärcher produces catalogues with InBetween
As a leading worldwide provider, the name Kärcher, is synonymous with highly professional cleaning technology. With an extensive product range of high pressure and ultra-high pressure cleaners, vacuum and steam cleaners, pumps, sweepers and scrubbing machines, and even car washes, cleaning products, drinking and water treatment plants, a telematics based fleet management as well as pumps and watering systems for the home and garden, the family business generated record sales of 2,5 billion EUR in 67 countries in 2017.
Numerous product innovations are the basis of the company‘s exceptional success: about 90 per cent of all products have only been on the market for 5 years or less. To market these products across all available channels is the key task of the marketing team in Winnenden.
Innovative approaches for the production of the various marketing materials were also key in the search for an automation solution for Kärcher’s challenging catalogues. Over the years, the existing, historically evolved solution for the creation of catalogues had become increasingly cumbersome, slow and complex.
A study specifically commissioned for that purpose among dealers in Germany, England and Spain revealed that catalogues are still of crucial importance. The result was clear-cut: Catalogues are still very important reference books for all technical data and, hence, indispensable in the sales process.